Summary of Project
Tagline: Your Path to Lasting Growth!
In the Spring semester of 2025, I helped create a mobile app prototype to showcase for the client, Health Bank One. The design challenge was to develop concepts that would encourage user engagement and retention within the app. With this project, it helped me understand how to communicate with my group on making a compelling app design for the target audience.
Step 1: Empathize With Audience
Health Bank One is a next-generation digital health platform that provides full control of its patients' health data. It aids in patients gathering all of their medical records from any provider, payer, or pharmacy, so the patients won't have to do it themselves. Therefore, this process makes it easier for them to manage their personal health records, allowing them to share any important information with their doctors.
Step 2: Identify The Problem/Goal
For the problem, women aged 40-65 have ongoing health challenges and need frequent access to their medical records and any ongoing concerns about their health.
For the goal, my team and I will develop an app prototype that tracks key health metrics. These metrics will connect to medical portals, provide reminders, guide them through procedures, and store a family's medical history.
Step 3: Ideate The Problem/Goal (Research Phase)
The survey statistics here show a clear opportunity to simplify and centralize health management.
It tells us that most people aren't consistent with managing their personal health records. They want apps that can improve health management, but they feel there are too many various tools to use, which can cause frustration. The health care is also fragmented across providers, making centralized record-keeping important.
Interview Quotes (Image Shown Below)
Interview Stats (Image Shown Below)
Here is a slide image of my group's interview stats. One interesting comment we received from one of our interviewees was about the small design choices. For example, they recommended giving the chatbot a friendly name and tone; this would make the app feel approachable and trustworthy for users.
Secondary Research Insights
According to my research, women aged 40-65 are underserved in digital health. This means that they mostly face crucial physical and mental health changes, but struggle to find the right tools. With these problems that midlife women face, my research pointed to three key design principles for the app prototype.
My group and I agreed that the self-care tools need to be flexible, realistic, and empowering for the users. The user engagement should rely on the app showcasing trust, usability, and encouragement. Lastly, the app had to fit into the users' lifestyle instead of them adapting to it.
Secondary Research: Most Widely Used Digital Health Platforms
After researching the current trends of health engagement, I found and discussed the two most-used platforms by users when tracking their health digitally.
Most Widely Used Digital Health Platforms: Apple Health and MyChart
Step 4: Reveal the Wireframe Prototypes & Redesign Brand
For our wireframes, the group agreed to focus on representing the core user flows regarding the research I found. The purpose of the app wireframes is to simplify health tracking, streamline medical connectivity, and guide users through easy routine care.
Images of the new features that my group and I discussed for inclusion in the new prototype:
Image For The Rebranding Design (Look Below):
The lead designer was mainly in charge of working on the app's rebrand.
Reasoning For Rebranding Changes:
- Font: The Montserrat typography makes the app look more welcoming, and it's a popular font that designers use.
- Color Palette: The blue color showcases an image of security, trustworthy, and reliability for the users. It also creates a calming atmosphere in hospitals and other healthcare industries.
- Logo: The plus sign with fingerprint texture logo embodies health and security for the app's users (Designed by the lead developer).
- Care Bot: Our research indicated that a large number of women are skeptical of using an AI health assistant. Therefore, changing the name to Care Bot would make it seem more approachable.
Link To Prototype:
Scan the QR Code to view our prototype! (Image down below)
My Teammates' Portfolios
Amber Brunner (Project Manager): https://amberbrunner798.wixsite.com/portfolio
Jimena Murray-Campbell (Lead Researcher - Survey): https://jimenamurrayportfolio.framer.website/
Felicia McClellan (Lead Designer): https://feliciamcclellanartstudio.com/
Vy Nguyen (Lead Developer): https://vypng.github.io/